Collection Mockups
Collection Prototypes
The Breakup Collection
The brief for this project was to create a card collection for UK Greetings. This collection could be for any occasion and be created using any graphic or illustrative style I desired. I needed to demonstrate how my collection could sit together ready to go to market. My Response: I decided to create a breakup collection. The purpose of this collection was to create a relatable tone of voice that could be sent between girlfriends between the ages of 17-27 in support of a friend going through a breakup. I wanted to focus on making the collection uplifting through the use of humor and bright colours.